People will tell you that small business is hard & entrepreneurship is tough, but I have come to realize that you don’t really know how hard it can be until you are IN it.
Some of y’all may have met us as Salt & Light Designs when we first opened up shop in 2012. If so, you’d know that we changed to Heartwood Creative Co. in 2015 for unforeseen issues (with our shop name). The name was so popular and since we weren't planning for our shop to be long term, we didn't research this prior to opening up. Therefore, we were unable to get any domain names or social media handles matching to our shop name. This wasn't great for marketing. We were both sad to see Salt & Light go, but we know ultimately it’s just a name and doesn’t change our product or who we are.
Now here we are, yet again, facing another road block. We have prayed over this issue for the past 6 months. We have tried to solve it on our own accord. We have sought wise counsel.
Ultimately, we came to a resting place where we said, “God, this is YOUR business, and we need YOUR help on our next step.” And we have been guided down this new path for our shop.
Changing the name of a business isn’t a cake walk, y’all. But ultimately, it’s not about that. We want what God wants, because His plans are always way better than our plans.
What has come out of this long period of prayer and uncertainty is an answer we’ve been longing for. Such a clear vision, & so much joy and excitement for what our future holds! You can write this name in stone, because it won’t be changing again, we promise.
Heartwood Creative Co. is now The Salted Lantern.
Salt is a flavor enhancer and it’s also a preservative. It is distinctive in taste, texture, and aroma. We live about 10 minutes from the sea & you can just smell the salt in the air the closer you get. You can even feel the stickiness of the salt on your skin after just a short walk on the beach. It is distinctive, powerful, and there is no hiding it’s there.
The presence of light in darkness is unmistakable. It illuminates, brightens, and shines. It helps you see in dark places. What do you do when you walk into a dark room looking for something? You turn on a lamp, of course!
We are called to be the salt and the light of the world. To enhance the “flavor” of the world. To “preserve” the world with goodness. To bring balance & hope to a broken world. Illuminating darkness by shining The One True Light.
Your circumstances are an opportunity to shine brightly for The Lord and to share God’s overcoming truth with those around you. So that all who see you, will ultimately see Him. And that is our goal.
Just like salt can become diluted in water, we can become “diluted” or altered by challenging experiences we face. Only by remaining focused on Christ and being obedient to Him can we expect to remain Salt and Light in our world.
So, here we are, back to our roots of being Salt and Light, but with our own original twist. The Salted Lantern is a way to shine His light among the world. This shop is an avenue to connect with people we may have never had the chance to talk to. And we hope that our interactions with you would encourage and uplift you and we hope our work would spread Light.
We can’t wait to see how God will continue to grow us through this.
We are so grateful for your continued support throughout our wild journey and we can’t wait to show you what’s next! 🤗💛